Teaser trailer

For our A2 coursework we are going to be producing a teaser trailer. A teaser trailer is part of the marketing campaign for a film, they are used to 'tease' the audience and to create a hype for the film. They create an enigma and mystery about the film that makes the audience want to go and see it.

They are a variation of a film trailer and are used to tell the audience that the film is coming rather than telling the story like in the theatrical trailer. The teaser trailers are usually made and released while the film is still being filmed or edited.

They usually contain little or no dialogue, are a montage of scenes from the film and last 1:30-1:45 minutes. Another one of their conventions is that the don't give a specific release date like the theatrical trailer but a general time e.g. 'This Summer'. 

This is an example of a teaser trailer and a theatrical trailer.

This is the teaser trailer for Harry Potter and the Half Blood Prince

This is the theatrical trailer for Harry Potter and the Half Blood Prince